This Autumn in Moscow in collaboration with Yandex the Epic Growth Conference 2021 was held. From our company at the event were our project-manager Zhora Mazhinyan and our director of development Akim Talibov.
This is what Akim said in his Instagram: “When I was flying to that conference, I did not expect that it would be such an interesting and full of valuable content event. Everything about the strategy for the development of digital products, testing hypotheses and analytics! Primary thoughts:
As many hypotheses testing per unit of time - a key to success!
North Star Metric (NSM) - is a showcase that best shows the primary scalability of a product for the client.”